Pando PR Tips No. 37

STEAM Dates, STEM Awards, SmartBrief Reader's Choice Awards, EdTech Conf Calendar, AC&E Content, eSchool Media ISTE Packages

STEAM Dates and Marketing Pegs from Catapult X
Catapult X's 2024 STEAM Calendar highlights the work of scientists, engineers, and other STEM professionals from underrepresented minorities. They've also included interesting and relevant holidays, observances, and conferences in our space. You'll want to bookmark this link.

Best of STEM Awards - Due June 28
​Entry cost is $695 for one submission, $625 per submission for two to four submissions, and $575 per submission for five or more.  Early-bird discounts of $50 per submission when submissions by May 17. This is the only awards program—that we are aware of—that is specifically created for and judged by STEM educators. It's been running for four years and has hit its stride as being visible and valued for product recognition.

SmartBrief on EdTech Reader's Choice Awards - Due May 17
Don't forget to get your entry into the Awards Program Guide that reaches over 800,000 education professionals in SmartBrief's network. Categories include Curriculum Development, Classroom Assessment, Hardware & Tech, SEL, STEAM, PD, Early Ed, Spec Ed, Classroom Management, and Reading & Literacy. Entries are $595 and it is a very easy process: 100 words describing the product and another 100 words describing the problem solved, with extra fields to add images and URLs.

Reach Capital EdTech Conference Calendar
Here's the latest EdTech Conference Calendar list. There have been some changes but keep in mind that even if your company/products are not exhibiting at a conference, there is no reason why you can't make an announcement around the event. Notify your target media under embargo a few weeks ahead of time and supply the assets they'll need to prep their story on day one.

American Consortium for Equity in Education
Click below for access to AC&E's new content marketing campaign materials. Getting relevant content into target outlets is a top request these days. Take a look at what AC&E has to offer.

Equity & Access Contributor Platform | American Consortium for Equity in Education
Content marketing platform for companies in K-12 education | Article publication, storytelling, call for submissions
American Consortium for Equity in Education

eSchool Media ISTE Promotional Packages
eSchool News and eCampus News are promoting their ISTE marketing packages including video sponsorship. Kevin Hogan is the host and each one I've watched has been terrific. Download media kits here.

If your publication or organization has awards programs or marketing opportunities you'd like to share with our subscribers, send them to me at

This is an opt-in only list, however feel free to share with your colleagues in the industry.

About Pando Public Relations

Pando Public Relations works with companies and organizations in K-12 education, higher ed, workforce development, and training. Contact us for access to experts on any of these topics, including educators, administrators, teachers, or the executives and technology experts from our client companies. 

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