Pando PR Tips No. 43

Reach Capital, Tech Tactics, ALAS, Fireflies.ai, WWC, conferences, leadership events, The Grade, PR in EdTech

Funding

Reach Capital - Roadrunners - Open for submissions until Jan 5
Reach Capital's Roadrunners fourth cohort is thematically focused on healthcare and the future of work, and geographically based in NYC and SF Bay Area. If you are a founder, operator or practitioner working in these areas, consider applying.

Awards + Conference Submission Deadlines

2025 Tech Tactics in Education Conference - Call for speakers ends Jan 6 ​
The one day virtual Tech Tactics in Education Conference in May 2025 offers in-depth and interactive sessions. Topics: emerging trends in AI, cybersecurity, data, and ed tech impacting education institutions. For higher ed or K-12 IT leaders and practitioners. Industry experts considered for non-promotional presentations only.

Venture Beat The 2025 Product 50 Awards - Closes Jan 24
Nominate top product leaders around the world. Entries scored on innovation, business impact, social impact, and influence in 10 categories including Most Admired Product Leader, Best Growth Leader, and Most Promising Up-and-Comer. There is no cost to nominate. Submit as many nominees as you’d like — even yourself.

Assoc. of Latino Administrators & Superintendents (ALAS) National Ed Summit - Accepting presentation proposals until April 15
Speaker proposals are being accepted for the ALAS conference on Oct 14-18, 2025 in Chicago. Educators submit by April 15. Business partners/sponsors by May 31.

Helpful Resources for 2025

AI Meeting Notes with Fireflies.ai - So far, our favorite AI-enabled notetaking app is Fireflies.ai. The notes are accurate and it seems to do a better job producing task lists than other tools we've seen. If you are inclined to try it, use this referral link and Pando will get a small credit.

Events Calendars to Bookmark

EdTech Marketer's 2025 Planning Calendar - See this planner to help plan campaigns and stay focused on priority efforts to your brand. Included are 2025 events, holidays, famous birthdays, and conferences. Our friend Monica Burns at Class Tech Teacher highly recommends this resource in her weekly newsletter — a great resource.

What Works Clearinghouse - WWC released a new practice guide for educators, Teacher-Delivered Behavioral Interventions in Grades K-5, with guidance on implementing teacher-delivered, low-intensity behavioral interventions for K-5.

2025 Editorial Calendars - Various education and business publications have begun to release their 2025 editorial calendars. Some include Chronicle of Higher Education, Training Magazine, and School Administrator.

Opportunities for Voicing Opinions

EdTech Digest's State of EdTech - Submit thoughts for 2025 ​
Answer in 100 words or less: What is (and/or what will be) the state of edtech in 2024-2025 and beyond? Answers may be published in an upcoming ETD report.

EdTech Chronicle EdTech Leaders Q&A Series - Three choices of Q&As ​
EdTech Chronicle is accepting Q&A interviews with edtech executives and professionals in K-12, higher education, and the training/workforce development sectors. Answers limited to 500 words/question. No fee to submit.

Upcoming Events

What’s Next in Learning 2025 - Jan 16 at 12pm PT
Getting Smart's annual town hall explores the high-level trends, technologies, and shifts redefining learning, leadership, and student experiences.

Admired Leadership Institute Event - Feb 9 - 12
Join Admired Leadership Institute's four-day session of dialogue and deep learning paired with wine-themed experiences in Napa. The ideal Admired Leadership Institute® participant is "a leader with current significant responsibility and high potential for increasing levels of management or leadership complexity."

Not to Be Missed

If you aren't familiar with Alexander Russo's The Grade newsletter about education and reporting, take a look at this particular issue to better understand news coverage in local newspapers. Insights here help PR and marketing professionals understand the economics of local newsrooms: Urgency, experimentation, and expansion at The Baltimore Banner.


Website preview
After the Story Lands: Turning PR Wins Into Marketing Wins
I am often asked how to make public relations produce leads for the sales funnel. It’s an important question yet it is based on a flawed premise; Public relations is not – by definition – a lead-generation effort.
LinkedInEditors

If you haven't subscribed to my LinkedIn Newsletter, PR in EdTech, stop by and take a look. In addition to the PR Tips, I publish articles like this one - Turning PR Wins Into Marketing Wins. Several people have emailed to say how much they appreciate the insights. If you are subscribed, you'll receive an alert on your LI notification list when new issues are published.

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About Pando Public Relations

Pando Public Relations works with companies and organizations in K-12 education, higher ed, workforce development, and training. Contact us for access to experts on any of these topics, including educators, administrators, teachers, or the executives and technology experts from our client companies. 


Contact

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