Pando PR Tips No. 85
Fellowship Opportunity
EDSAFE AI Fellowships — Applications are due Nov 30
The EDSAFE AI Fellowship is a leadership development program designed to connect and empower underrepresented thought leaders in artificial intelligence (AI) in education. Through interactive workshops, mentorship, and a collaborative capstone project, Fellows gain a deeper understanding of AI's ethical, safe, and equitable use in education.
Upcoming Awards + Conference Submission Deadlines
OLC Innovate 2027 — Call for proposals extended to Dec. 8
OLC Innovate brings together educators, instructional designers, administrators, and digital learning leaders from across higher education, K–12, and workforce learning. They have extended their deadline for speaker submissions for their virtual conference which occurs April 20–22, 2027.
2027 American Business "Stevie" Awards — First early-bird entry deadline is Nov 18
For 25 years, The American Business Awards® has recognized organizations of all types and sizes—public and private, for-profit and non-profit, large and small—operating in the USA. With hundreds of categories, the program honors achievements across management, marketing, product development, and more. They are offering a Preparing Standout Nominations for The 2027 American Business Awards webinar on Dec 2.
The WorldWiDE EdTech Awards 2027 — Submission due by Nov 27
These awards celebrate groundbreaking educational technologies that create meaningful change in learning.
ASU + GSV Cup — Nominate a startup by Dec 1
The GSV Cup presented by Amazon Web Services (AWS) recognizes the 50 most innovative digital learning and workforce skills startups in the world. The GSV Cup 50 is celebrated at the ASU+GSV Summit. Only pre-Series A startups are eligible (no current Series A+ companies).
Podcast Opportunity
The Better Learning Podcast — Guest submission form
The Better Learning Podcast focuses on improvement at all levels of K-12 education. It features discussions with education leaders, industry experts, and changemakers covering various aspects of the learning experience. Fill out their form to be considered as a guest for an upcoming episode.
Resources
MuckRack's AI Citations Webinar: What is AI Reading?
If you missed the Nov 5 webinar, MuckRack broke down insights from their fourth installment of the What is AI Reading? report, which is MuckRack's ongoing study of how generative AI systems cite sources. There is an on-demand webinar available to download.
I studied their October 2026 report and have a few thoughts. First, MuckRack found that Forbes was a universally cited domain by each model. MuckRack continues by also saying "there is no single source ecosystem shared by every provider," which may feel contradictory. Their point is that no single model (the analyzed results from ChatGPT, Claude, Gemini, and Perplexity) had the same mix of sources.
Our research with QueryScope makes it very easy to understand why. Even thought most of our work is in education, the sources vary significantly across prompt sets. The takeway is that each brand and their market has to be queried independently and at scale to produce actionable intelligence for public relations.
Free EdTech Marketer's 2027 Planner
The free planner, from Elana D. Leoni's EdTech marketing agency, LCG, lists 12 months of conferences, awareness days, and holidays, plus a new monthly Marketer’s Playbook packed with the top education insights and buyer trends to plan around each month.
Upcoming Webinars
Booked: Podcasters on Pitching & Guest Success: Nov 5 at 1pm ET
Qwoted will feature Adam Mendler, host of Thirty Minute Mentors, Cynthia Ramsaran, host of Guardians of Hope: Empowering Child Advocacy, and John Wall, co-host of Marketing Over Coffee, who will discuss what prompts them to accept or decline cold pitches. They’ll also share advice for first-time guests on how to prepare for live shows and maximize the opportunity, while avoiding some of the blunders others have made.
Michael Smart's What’s Working in Pitching as Journalists Push Back on AI: Nov 12 at 10am PT
Michael Smart PR will host a free training webinar about new ways to use AI to strengthen the pitches you write yourself.
Education and EdTech Publications We Read
This week, we shine the spotlight on K-12 Dive and Higher Ed Dive, two publications that offer several interesting marketing opportunities you might want to consider. The Dives favor running stories about data so if you have a great report, be sure to send it to them a week in advance for the best opportunity at coverage.
I’m the founder and CEO of Pando Public Relations, recently named the Best EdTech PR Firm by EdTech Digest. If you liked this issue of PR Tips, subscribe here. New issues publish on Thursdays alternating between articles with insights and advice on the PR profession and PR in EdTech Tips.